Case Study: Laurel & Idillia Enamelware
In Ukraine there are a lot of businesses, inherited from the soviet epoch, with archaic production lines and substantial part of manual work. Unfortunately, many of them are doomed to bankruptcy. But it’s not in the case of Novomoskovsk enamel.
This is production with a soul, memories and family traditions. We are proud to celebrate successful project for this company in collaboration with MONAMI Adv.
The challenge for us was to return interest to enamel kitchenware in Ukraine and outside, making enamelware modern and trendy, while saving the traditions and rich history of this brand.
Laurel. Design your emotions
We decided to propose our client to create new brands – the first one for premium designer enamelware, oriented on the young auditory and another - for the mass segment kitchen enamelware for families.
We developed creative brand concepts, emotional names and verbal identity, communication strategy for brand launch.
Laurel is designer enamelware to create your own atmosphere and unique design in a kitchen, to realize your creative potential, to make life brighter.
Laurel. Design your emotions
Idilia is timeless quality traditional kitchen enamelware for families to get closer and make everyone happier, to bring back warm memories and create emotional atmosphere.
Idilia. Unique for each family
As a result, half a year after the launch both these brands became popular not only in Ukraine, but also in other Eastern Europe and Asian countries.
And we are happy that the team of these brands keep an eye on their auditory, let them to influence the brands while communicating with consumers through social media channels.
Here below you can find brand pages with useful information about kitchen interior, cooking, health, and of course, about Laurel and Idilia kitchenware.
https://www.facebook.com/laurel.uaposuda/
https://www.facebook.com/idilia.uaposuda/
An advice for brand owners and managers – be agile, be open for changes together with your auditory, let your consumers to create their unique brand experience, inspiring them by the great idea, big mission and everyday little but so important steps to follow it.